The Playboy Club Sands Macao celebrates it's opening night
MACAU, CHINA - 50 years after Playboy launched it's first club in Chicago, the iconic brand's first Asian night-club opened it's doors at the Sands Macao Casino with a party living up to the glamorous Playboy reputation.
Macao is the only place in China casinos are legal - a 2004 bid to open a Playboy club in Shanghai was rejected while the magazine is still banned in the country.
While financial trouble in the 1980s forced many Playboy clubs to close, the company's skyrocketing stock in recent years has revived it's night-club business.
Playboy CEO, Scott Flanders said there's largely Playboy founder Hugh Hefner and reality television to thank for that.
Playboy Enterprises Inc CEO, Scott Flanders, saying:
"It's really all about our founder, Heff. He is a household name and the show in the U.S. "The Girls Next Door" revitalised the brand and made it accessible to young women and men follow what women are interested in. And so it's hotter than it's ever been."
Following world-wide auditions 16 women were selected to serve as the Bunnies of the Macau Playboy Club.
Luckily for them, experienced Bunny Tiffany was flown in from Las Vegas to show them how it's done.
Playboy Bunny, Tiffany, saying:
"You need to have a certain charisma and very sexy, 'let's go women.' It's empowering women. That's what the Playboy bunny really is. We want to celebrate the sexuality of a woman not look at it in a bad way. And I think that's what Hugh Hefner really was trying to do when he decided, you know, let's put these women in bunny outfits."
And the 12,000 square-foot club offers more than just the glamorous nightlife experience - patrons can also gamble and buy Playboy merchandise.
Playboy plans to open clubs in Cancun and London next.
Doug MacLaurin, Reuters.