Multi-platinum artist Beyonce previews a brand new song in a lavish ad campaign for her first tour in the UK since 2009.
(O2) - Singer Beyonce gave fans a sneak peak of a brand new track on Monday (February 4) in the advertisement campaign to promote the UK leg of her world tour.
The campaign, to herald 'The Mrs. Carter Show World Tour', Beyonce's first tour in the UK since 2009, sees the multi-platinum artist appear in a major through the line campaign to promote the tour. The Priority campaign includes a new TV advertisement, launching on 4th February. Directed by Grammy award winning director Jonas Akerlund, the ad features exclusive new official footage of Beyonce and new music from the star.
Set against a lavish backdrop, the advertisement portrays Beyonce and her touring crew, including dancers, Les Twins, as they've never been seen before.
Beyonce's UK leg of her World Tour begins on April 26th in Birmingham before hitting The O2 for four nights followed by one night in Manchester on May 7th and for two nights, May 11th and 12th in Dublin, Ireland. The Mrs. Carter Show World Tour is slated to run for almost one year, with the second wave of the tour hitting the US this summer, as well as Latin America, Australia and Asia in the second half of 2013.