Diet Coke unveils new bottles in Paris designed by French fashion designer Jean Paul Gaultier.
The limited edition collection of bottles was revealed at a news conference at the iconic Crazy Horse burlesque club in Paris to more than 600 guests. Gaultier was appointed as the creative director for the soft drink brand last month. The iconic designer said designing for the bottle wasn't radically different from his normal process. "After I saw the bottle and I say 'but it has the curve of a woman - it's like a lady'. So I will dress her. So I dressed the bottle is what I wanted to say. So I wanted to dress her but in a Gaultier way, mixing with always the Coca Cola logo," he said. The themed bottle collection, 'Night and Day', pays homage to Gaultier's infamous designs. The 'Night and Day' bottle collection is inspired by the designer's iconic catwalk collections. The 'Night' bottle has a sexy Rock Chick edge with a corset style reminiscent of Gaultier's catwalk shows and iconic cone bra design, while the 'Day' bottle is inspired by his signature Breton stripes and captures his fun attitude. The nautical-themed blue and white design showcases a stylish and romantic everyday look. Later, theatre and concert venue Le Trianon in Paris' Montmartre district played host to a star studded event bringing together an eclectic mix of European celebrities and socialites, including international actress, Gemma Arterton. "I guess the bottles were originally based on Marilyn Monroe's shape and we're all so used to Jean Paul Gaultier's perfume bottles which have a similar shape, so it was kind of like an obvious choice to put his designs on there," she said. The new bottle collection will be available across Europe from next week. |
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