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"Hunger Games: Catching Fire" Ignites Global Box Office With $307.7 Million

posted 25 Nov 2013, 16:37 by Mpelembe Admin   [ updated 25 Nov 2013, 16:39 ]

"The Hunger Games: Catching Fire" sets a November record as fans flock to second film installment of popular book series.

 (LIONSGATE) -  "The Hunger Games: Catching Fire" blazed straight to the top of weekend movie charts, setting a U.S. and Canadian record for November ticket sales and hauling in a huge $307.7 million around the world.

Fans poured into theaters for the second installment in the series starring Jennifer Lawrence as scrappy heroine Katniss Everdeen, the skilled archer who becomes a beacon of hope for the oppressed residents of the fictional nation of Panem.

"Catching Fire" collected an estimated $161.1 million from Thursday night through Sunday in the United States and Canada, a record domestic debut for the month of November. It topped the $152.5 million opening for "Hunger Games" in March 2012 that established the series as a blockbuster franchise.

The new film scored 2013's second-biggest debut, behind the May opening for superhero sequel "Iron Man 3" of $174.1 million, and also marked the fourth-biggest domestic film opening in history.

"'The Hunger Games: Catching Fire' had a pretty incredible opening weekend inNorth America with 161.1 million dollars (USD), that's the biggest November opening of all time, and the fourth biggest opener of all time, overall, in North America. Internationally, it earned 146.6 million in 63 territories, for a combined worldwide total of 307.7 million dollars for the first weekend of 'Catching Fire'," saysPaul Dergarabedian, Senior Media Analyst for film box office tracking firm Rentrak.

Playing in 65 markets around the world, "Catching Fire" also grabbed $146.6 million in foreign sales through Sunday, according to distributor Lions Gate Entertainment Corp.

Domestic IMAX screenings accounted for $12.6 million of the ticket sales, a November record opening for the big-screen format.

The sequel also attracted a broader audience than the original "Hunger Games," Lions Gate said, with age groups over and under age 25 each comprising half of ticket buyers and an audience 12 percent more male than that of "The Hunger Games."

The original film earned $691.2 million worldwide.

"This is a franchise that kind of sells itself. The first one earned 686 million dollars worldwide, I think this one has a shot of getting closer to a billion dollars worldwide at the end of the day," says Dergarabedian.

The second film follows Katniss on a victory tour with Peeta Mellark (Josh Hutcherson) after their win in the annual teen death match staged by the government to keep order. As their heroic actions set off an underground movement for revolution, the two are forced back to the arena to again fight for their lives.

Critics applauded "Catching Fire," which earned an 89 percent positive rating among reviews compiled by the Rotten Tomatoes website and praise for Lawrence, who won a best actress Oscar for last year's "Silver Linings Playbook." Audiences awarded an "A" grade in polling by CinemaScore, an endorsement that should help propel sales in the coming weeks.

Lions Gate spent about $130 million to make "Catching Fire," plus about $55 million on a broadly aimed marketing campaign that included Facebook promotions, ads during NFL football games, and fashion and makeup lines.

The studio took steps to increase overseas sales, which made up about 41 percent of the first film's grosses, a modest foreign take by blockbuster standards. Industry analysts project bigger international sales for "Catching Fire."

"I don't think they did that much different for the marketing internationally, I think what they had going for them was the success of the first film, which served as a warm-up in North America, and particularly, in the international territories, for the success of this film, Jennifer Lawrence's stock has risen considerably since the first film's debut, and to have this now in November, which has made it more of an event movie overall, but I think the marketing strategy remained pretty much the same: get the word out," says Dergarabedian.

The "Hunger Games" film series is based on best-selling novels by Suzanne Collins. Her third book in the trilogy will reach the big screen in two installments - "Mockingjay - Part 1" and "Mockingjay - Part 2" scheduled for release in November 2014 and November 2015.


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