BURBANK, CALIFORNIA, UNITED STATES (AUGUST 7, 2012) (TMZ.COM) - Television personality Joan Rivers created some mayhem on Tuesday (August 7) at warehouse store Costco in Burbank, California, chaining herself to a shopping cart and shouting from a bullhorn as part of a protest that also happened to promote her new book.

Police were called to the store midway through the staged action.

The 79-year-old "Fashion Police" host and veteran comedian was being filmed by a camera crew as she complained that the store had refused to carry her book, "I Hate Everything... Starting With Me."

Rivers ultimately left, with no citations. She told media crews that her book had been banned by the chain because it has swear words on the back cover.