Top K-pop stars rock thousands of fans in the 27th Golden Disk Awards in Malaysian capital Kuala Lumpur.
KUALA LUMPUR, MALAYSIA (JANUARY 15, 2013) (REUTERS) - Dozens of K-pop stars greeted fans in Malaysia as the two-day Golden Disk Awards kicked off on Tuesday (January 15).
Dubbed the "Korean Grammy Awards", the event is the largest K-pop award ceremony in South Korea.
Stars such as Super Junior, Shinee, CN Blue, KARA, Infinite and FT Island were seen walking down the red carpet ahead of the ceremony.
This is the second time that Golden Disk Awards being held outside of South Korea and the first time in Southeast Asia. Last year the event was held in Osaka, Japan.
Malaysian fans were impressed.
"Actually I didn't expect GDA will come to Malaysia because before this they only held the event in Korea and Japan. So it's quite impressive because Malaysia has been selected to host GDA this year," said Norhayati Azahir, a Malaysian audience member who had been queuing for five hours ahead of the event.
Thanks to their youth, glowing image and chic style of songs and dance, an increasing K-pop fan base was seen in southeast Asian countries like Thailand, Philippines,Malaysia and Singapore.
A fan who had been queuing for three days said she loves how the K-pop stars strive to perfection.
"K-pop stars have been working very hard even before they make their first debut, they spend a lot of time to practice and become a perfect artist, this is what the other artists should learn from them," said Tay Ching Ee.
In recent years, K-pop stars have shifted their focus to southeast Asia with more concerts and events such as the Golden Disk Awards being held in the region which used to be dominated by U.S., Hong Kong and Taiwan stars.
Most of the artists were thankful to their fans in the region.
"We have been participating in the Golden Disk Awards every year, and this year we will again try hard to become better. Please continue to show your love and support to us like you've always been doing," said Kim Jonghyun of Shinee, during a brief press meeting session ahead of the event.
The boy band won "Most Popular Star" award.
"I'm very happy because this is the first time I come to Malaysia and the first time to be nominated in Golden Disk Awards. I'm honoured, and appreciate this opportunity," said 19-year-old Juniel, who won the "New Rising K-pop Star" award.
This year, boy band Super Junior again won the best album award with album "Sexy, Free & Single".