Lady Gaga takes video of the year and seven other prizes at the MTV Video Music Awards.
LOS ANGELES, CALIFORNIA, UNITED STATES (SEPTEMBER 12, 2010) MTV:MUSIC TELEVISION - Lady Gaga was crowned queen of the MTV Video Music Awards on Sunday (September 12), winning eight prizes including video of the year. Most of her Moonman statuettes were for her video "Bad Romance," a futuristic clip featuring plenty of skin-baring scenes and bizarre costumes. The flamboyant pop singer, as famous for her wild fashion sense as for her musical sensibilities, led the field with 13 nominations. Cher, dressed in her famous costumes, handed out the top prize of Video of the Year to Lady Gaga.
The only other multiple winner was eight-time nominee Eminem, who won a pair of awards for his clip "Not Afraid." The rapper opened the show with a medley of tunes and a surprise duet with Rihanna, but hastily exited the Nokia Theatre before accepting his statuettes.
Taylor Swift, who received a single nomination, went home empty-handed, crushed by the Lady Gaga juggernaut. But the country-pop starlet provided one of the show's more provocative moments, debuting a song that recounted her on-stage controversy with Kanye West during last year's ceremony.
West earned widespread ridicule last year when he stormed the stage during Swift's acceptance of an award, grabbed the microphone from her and praised Beyonce, who was competing for the same award.
Swift's plaintive ballad, whose title was not known, appeared to offer an olive branch of sorts to the embattled hip-hop star. Swift sang that West was "32 and still growing up... Lost your balance on the tightrope, it's never too late to get back." West closed out the two hour awards show with a song that suggested everyone "toast the scumbags," an obvious reference to his behavior last year.
Teen sensation Justin Bieber got some love from his fans. He won the MTV Moonman for "Best New Artist." He also performed outside the Nokia Theatre for hundreds of screaming fans.
In addition to winning video of the year for "Bad Romance," Lady Gaga also took home the prizes for Female Video, Pop Video, Dance Video, choreography, direction and editing. Moreover, her video for "Telephone," featuring Beyonce, won for best collaboration.
Rockers 30 Seconds to Mars took home the prize for best rock album.
The MTV Video Music Awards, which are more about performances than statues, also featured acts from Drake, Usher and Linkin Park. The show was held at the Nokia Theatre in Los Angeles.