A controversial video game reflects the drug war in Ciudad Juarez, inviting gamers to take "a bloody road trip from Los Angeles to Juarez".
REUTERS AND UBISOFT - A video shoot-up that turns Mexican cartel violence into a role-playing game is upsetting both sides of the U.S.-Mexico border.
According to its description, "Call of Juarez: The Cartel" invites players to "take the law into (their) own hands" on a "bloody road trip from Los Angeles to Juarez".
The city south of El Paso, Texas is one of the world's most violent cities, where more than 3,000 people were murdered last year.
Ciudad Juarez council members are fighting its summer release, claiming that the game glorifies violence for youth already drawn to crime.
Hector Arceluz, official from Ciudad Juarez City Council, saying:
"It basically reviles our city. We are sure Ciudad Juarez represents more than just violence. If this game goes on sale, we will begin legal proceedings and will even go to international courts to sue."
The game's manufacturer Ubisoft said it is an entertainment company and the video game is designed to transport gamers into an action-movie, instead of reality.
But Chihuahua state lawmaker Ricardo Bone is hoping to counter a negative image of Ciudad Juarez.
Ricardo Bone, Chihuahua state lawmaker, saying:
"We don't want Mexican children and youngsters to have a negative image of Juarez. It has to be protected."
Over 36,000 people have been killed in Mexico's drug war since 2006.
Kilmeny Duchardt, Reuters.